AI Insights · Timothy · July 2022
Top 5 Social Apps on Android in Finland Q2 2022
In Q2 2022, the top 5 social apps on Android in Finland saw varying trends in downloads, revenue, and active users, with TikTok leading the pack in revenue and Instagram maintaining the highest number of active users.
Throughout the second quarter of 2022, the performance of the top 5 social apps on Android in Finland showed diverse trends in terms of downloads, revenue, and active users. Here’s a detailed look at each app's performance based on data from Sensor Tower.
TikTok demonstrated a notable revenue stream, starting the quarter with approximately $46K in weekly revenue, which saw a general decline before stabilizing around $27K towards the end of June. Downloads for TikTok fluctuated, peaking at 5.8K in mid-April and then gradually decreasing to around 3.2K by the end of the quarter. The app maintained a fairly consistent weekly active user base, averaging close to 470K users throughout the quarter.
Instagram showed steady download numbers, fluctuating between 2.3K and 2.8K weekly downloads. Despite minimal revenue, Instagram held the highest number of active users among the top social apps, consistently hovering around 880K users, ending the quarter with over 891K active users.
Facebook experienced relatively stable download rates, typically in the range of 2.2K to 2.5K weekly downloads. Revenue for Facebook started at around $637 and varied slightly throughout the quarter, ending at approximately $492. Active users for Facebook remained steady, averaging around 1.76M throughout the quarter.
Reddit had a modest revenue stream, beginning the quarter at $118 and experiencing fluctuations before settling around $64 towards the end of June. Weekly downloads showed a slight decline from 2.5K to about 1.8K. Active users saw a varying trend, starting at 180K and ending at a similar number, with some fluctuations in between.
X, formerly known as Twitter, did not generate notable revenue but had a steady download trend, starting at around 2.3K and decreasing to approximately 1.3K by the end of June. Active user numbers remained relatively stable, averaging around 220K throughout the quarter.
For more detailed insights and data, visit Sensor Tower's platform.